Every project is required to have a "Why now" explanation. It ideally contains the following:
- A description of the expected outcome of the project. This is already reflected in the project's name as well, so just to provide more detail.
- Why: the reason for doing this project, i.e. the metrics it will impact, how much by when.
- Now: the reason to prioritize this project over other possible projects now. This should include the OKR that this project has impact on.